Forbes Magazine (April/May 2022 Issue)
PROVOST STUDIO HELP COMPANIES AND BRANDS ENTER THE DIGITAL DIMENSION
As customers increasingly consume media over multiple platforms on their smart devices, creating engaging, high quality video content for digital platforms has become a business imperative. Corporate brands are now their own content broadcasters.
Giving companies the ability to integrate digital media content into their marketing mix is Peter Provost, president and design director at Provost Studio. His boutique firm’s experience in creating broadcast and video environments and branded interior spaces is one that more and more financial services, sports, technology, retail and health care organizations seek as they look to meet today’s consumers where they are by upping their video output.
“When I first started 20 years ago, interior architecture and broadcast production were separate. Now, with technology and the development of video, it’s not one or the other, it’s both,” says Provost. “The integration of digital display technology in corporate headquarters has companies looking for a partner who understands interior architecture and knows how to deliver a video and podcast media room.”
Provost’s background in interior architecture, design, advertising, marketing and branding makes him, and his firm, uniquely qualified to get those branded workplaces and media rooms right.
“One of our clients has an amazing brand powered by an award-winning internal marketing and advertising team. It was important that their video look great to match their existing brand communication channels,” says Provost. “While this client had a studio for 10 years, the studio’s look and feel were out of date and misaligned with their new rebrand. We saw the opportunity to drive brand consistency across their video channel and worked with their team to interpret their brand through the lens.”
Understanding the client’s brand and project specific goals gives Provost and his team the information they need to create a solution that fits the need, whether it’s for a corporate video production studio, commercial broadcast station, newsroom, “camera-ready” zoom room or video conference room in a corporate headquarters.
“We start with visioning to understand what the project needs to do functionally and programmatically. We determine what audience they want to reach. Then we dig into the brand, looking at their current marketing and communications channels to see what stories they are telling and how they visually express that,” says Provost. “All the inspiration comes from the client. The finished product looks like them and is an extension of their organization.”
As a design/build firm, Provost Studio works closely with clients, from project concepting to on-air launch.
“We deliver from beginning to end. Not only will we design your video production studio, we put together the team that builds and installs it. Our broadcast and custom fabrication expertise is in-house, which keeps us flexible and helps projects run consistently on schedule and on budget,” says Provost.
His satisfaction comes from seeing his firm do its best work.
“We want to do great things and we want our clients to be in a better position after they’ve worked with us. For me, when the client is excited about what we’ve done, that’s what I care about,” says Provost.
Provost Studio, 2054 Kildare Farm Road #411, Cary, NC 27518, 919-804-0692, info@provost-studio.com
Wired Magazine (April 2022 Issue)
DIGITAL DISPLAY TECHNOLOGY OFFERS IMPACTFUL NEW MEDIUM FOR MESSAGES
Technology companies lead the way in using digital media to tell their stories and engage with customers.
“Now, they are focused on taking that digital media knowhow and integrating it into their corporate video production spaces to create new and different ways to deliver their messages for product demonstrations, thought leader roundtables, and C-Suite addresses,” says Peter Provost, president and design director at Provost Studio.
His boutique firm’s expertise in harnessing the power of digital display technology for digital media messages is what these companies seek.
“Using technology as part of the scenic environment is an integral part of the approach,” says Provost, citing how television audiences were drawn to election coverage featuring data-embedded touchscreens that commentators used to drill down into results on reporting district levels.
“Our clients want to use this technology as a way to show people something that can’t be captured simply on a PowerPoint,” says Provost. “They are embedding digital display technology as a storytelling device to present data you can talk about on camera.”
Provost Studio designed and delivered a video production studio for one leading tech client that features multiple areas integrating digital media and digital display technology.
“It gives them the flexibility to deliver their message and educate their audiences in different ways and presents them with other opportunities to interpret their brand,” says Provost.
A café area includes a one on one seating section with a stand up, 85-in touch screen behind it.
“In that casual setting, they can use the tech as a touch screen instructional piece,” says Provost.
A roundtable area features a huge six-foot-tall by 15-foot-long curved seamless digital LED display.
“They can use it to support a discussion with topic specific graphics or as a purely atmospheric, subtle scenic element in the background behind the head,” says Provost.
Understanding the client’s brand and project specific goals gives Provost and his team the information they need to create a solution that fits the need, whether it’s for a corporate video production studio, commercial broadcast station, newsroom, “camera-ready” zoom room or video conference room in a corporate headquarters.
“We start with visioning to understand what the project needs to do functionally and programmatically. We determine what audience they want to reach. Then we dig into the brand, looking at their current marketing and communications channels to see what stories they are telling and how they visually express that,” says Provost. “All the inspiration comes from the client. The finished product looks like them and is an extension of their organization.”
As a design/build firm, Provost Studio works closely with clients, from project concepting to on-air launch.
“We deliver from beginning to end. Not only will we design your video production studio, we put together the team that builds and installs it. Our broadcast and custom fabrication expertise is in-house, which keeps us flexible and helps projects run consistently on schedule and on budget,” says Provost.
His satisfaction comes from seeing his firm do its best work.
“We want to do great things and we want our clients to be in a better position after they’ve worked with us. For me, when the client is excited about what we’ve done, that’s what I care about,” says Provost.
Provost Studio, 2054 Kildare Farm Road #411, Cary, NC 27518, 919-804-0692, info@provost-studio.com
Elle Décor Magazine (March 2022 Issue)
ON BRAND – DESIGN EXCELLENCE | RALEIGH
Interior architecture and marketing work in harmony to create Provost Studio’s branded environments and broadcast studios.
There is an intersection where the implicit nature of commercial interior architecture converges with the explicit messaging of marketing, and it’s here that Provost Studio has found its niche.
“We help brands express themselves through their environment,” says Peter Provost, president and director of design of the boutique firm. “By visually conveying a company’s story in a way that is authentic and welcoming to consumers, we elevate each experience.”
Whether designing a newsroom or a public observation deck, Provost’s thoughtfully curated interiors define user expectations from the moment they glance inside. Setting aside preconceived notions of how one tire store should appear, Provost acted on these principles in the remodel of Chapel Hill Tire.
“People immediately notice that this isn’t a typical tire store,” says Provost. “We kept hospitality in mind while designing the coffee bar and multifunctional seating configurations to make people feel comfortable. Meanwhile, the brand’s values and history are communicated through environmental graphics and touchscreen monitors that create dialogue with customers.”
The same approach was used to create a broadcast studio for a financial firm.
“Finance can be an intimidating field, so the client needed a space that felt personal and approachable on camera,” explains Provost. “Details such as edge lighting on the graphic and internally lit bookcases create a visual impact and welcome guests to what feels like a friendly conversation rather than a financial lecture.”
Despite appearing as radically different clients, Provost finds commonality across the firm’s work. “Broadcast studios are branded environments that happen to be on camera,” he explains. “Like any project, they should be authentic to the brand and tailored to the consumer.”
TOP: Understated yet sophisticated changes in texture and lighting cause each element to work in harmony rather than let one aspect stand out. ABOVE: Logos, artifacts, and photos from the client’s archive are interwoven into the space and visible on camera to communicate the brand’s story. LEFT: Two seating configurations provide guests with either a high-top surface area for working or lounge chairs to unwind while watching the news and waiting for a tire change.