Planning your corporate webcast studio design project for success
BlackRock Corporate Studio (Designed by Provost Studio)
The advantages of careful planning when building a professional corporate broadcast studio and webcast environment start at a very high level — but it’s important to not neglect taking the same strategic approach to individual components of the project.
In addition to these high-level components, another key part of planning a corporate broadcast facility project centers on the scenic design elements.
Planning for a studio
Just as careful planning is key to the overall success of any corporate broadcast studio project, it’s important to approach the scenic design from a strategic angle that’s focused just as much on function as on the design.
First, it’s important to consider what types of productions will be produced in the corporate broadcast studio since different styles of programming require different setups. For example, productions that take a hard news format will likely need an anchor desk-style area, while programs that focus more on interviews could benefit from a larger interview set layout.
Also consider how many hosts and guests need to be accommodated and plan accordingly with the appropriate seating and space.
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Prepare for growth
It’s also worth considering what types of productions might be introduced in the future and how those formats might be accommodated into the initial design to maximize your investment.
Experienced designers can often easily accommodate a wide variety of options into a single design in creative ways that, when thought out beforehand, could end up saving you the expense of have to modify the set later or even start over with a new design.
Before the design process starts, it’s also important to consider what types of audiences will view the productions produced in the space, as well as what types of supporting content will be integrated into productions.
It’s also important to include the input of any in-house or third-party creative teams before designing starts in order to plan appropriately for the unique shooting styles that might be used on the set — whether that be a more cinematic look with wide, sweeping views or tight shots that put the focus on the talents.
The final piece of design planning is to ensure that corporate brand standards are integrated effectively. While having logos, brand design elements and corporate colors incorporated into the set is a great way to reinforce your brand strategies and goals, it’s just as important to find ways to accomplish this cohesively and skillfully by making them feel planned for and not just added as an afterthought.
Creating a dynamic, flexible and brand-centric corporate webcast studio is a great way to expand your brand into new platforms, but it’s important to incorporate careful planning and strategy into the entire process.
Provost Studio has created a comprehensive guide to the corporate broadcast studio design process, including a special focus on set design for webcast studios. Click here to download the report that includes an outline for how to plan for a successful project.
ABOUT THE AUTHOR
Peter Provost is an Emmy-nominated scenic designer and the founding principal and director of design at Provost Studio, a cross-disciplined design firm focused on broadcast design, branded environments and interiors with expertise in broadcast studio and newsroom design.
View the original article on Newscast Studio, Dec 1, 2016