Chapel Hill Tire
Chapel Hill, NC
Chapel Hill Tire has been a fixture in the community since 1953. Over the years, they have expanded to six locations. Provost Studio created a branded “kit of parts” to deploy across multiple locations that include large scale environmental graphics, dimensional signage, and custom ceiling fixtures.
Each element welcomes the visitor and communicates Chapel Hill Tire’s commitment to their community and their customers. Multiple touchpoints were created within the space to create a dialog with the customer and share some of the brand stories and brand values of Chapel Hill Tire. These elements create an immediately recognizable brand and welcoming customer experience across all locations.
Design and Management: Provost Studio
Architect of Record- Jack Haggerty Architect
General Contractor- Professional Building Systems Inc.
"The new design expresses our brand in a way that is modern and crisp but also
helps differentiate our brand because of the customer experience
when they come through our doors.”"