New York, NY
ABOUT THIS PROJECT
Scenic Design/Build (Scenic)
Design Firm – Provost Studio
Design Principal – Peter Provost
Lead Designer – Intermodal Studio
Props & Art Direction – Intermodal Studio
Yahoo Sports was looking to refresh its existing studio that better aligned with the overall Yahoo brand and visually expressed the diverse range of the sports that it covered. The current studio, although well-intended and the result of its talented, fast-paced video production team, seemed ad-hock in design intent and generic on camera.
Challenged with using the scenic walls and furniture of the existing set, the main design approach was to transform the look of the studio through dramatic lighting; well-curated, visually interesting background props; and shifting existing furniture and talent positions to “re-frame” the main shots to create more intimate relationships between guest and host through the lens. The brand’s signature purple color was embraced as both a main lighting feature as well as an accent color in the scenic props.
As a result, Provost delivered more intimate, sports-focused scenic environment that visually expressed dynamic range of sports covered in the broadcast that better engaged its viewers.