Chicago Magazine | Red Eye
Chicago Magazine | Red Eye
Chicago, IL
DATE
2016
CATEGORY
Media and Publishing
ABOUT THIS PROJECT
SCOPE
Scenic Design & Management
Environmental Graphic Design
AREA
1,000sf
Project Team
Design Firm – Provost Studio
Design Principal – Peter Provost
Designer – David Catalano
Scenic Fabrication – Chicago Scenic Studios
DESCRIPTION
This studio designed and fabricated for Tribune Media (now part NexStar Media Group) was shared between Chicago Magazine and Red Eye Magazine.
The main design challenge was to create and scenic environment that accommodates two brands with distinctly different audiences and therefore, two different aesthetic and functional expressions of those brands.
Conceptually, the resulting set design is like a flexible scenic “Swiss Army knife”. Provost Studio designed the set elements to be interchangeable, re-configurable and adaptable. This allows the studio to convert back-and-forth from one brand to another.
The studio’s key design features include:
Sliding and pivoting wall panels allow quick scene changes
Elements, like tables and carts, transform to reflect each brand
Dramatic, color-changing LED lighting
Large-format display monitors for brand specific dynamic media content
The new set includes an edgy, industrial feel with a faux brick and plaster wall, windows and a standing anchor desk. The set is dominated by skillful lighting design, including splashes of color on the wall to bring out its texture. Other scenic elements include a stenciled outline of the Chicago street grid and small, square photos of city landmarks as well as a prominent RedEye logo.
The project scope included design, management of fabrication/installation and broadcast infrastructure consulting.