CCTV Headquarters New Media Newsroom
ABOUT THIS PROJECT
(New Media Broadcast Newsroom and Interiors for 29th & 30th Floors)
Broadcast Planning & Infrastructure
Scenic Design & Management
Environmental Graphic Design
Newsroom & Facility-30,000sf
Design Firm – Provost Studio
Design Principal – Peter Provost
Designer – Intermodal Studio
Visualization – Intermodal Studio
Scenic Fabrication – Artisan
Lighting Design – AperaX Technology Inc.
A/V Technology – AperaX Technology Inc.
Provost Studio provided interior design and planning, environmental branding and scenic design services for this new newsroom project for CCTV in Beijing, China.
CCTV was looking for a new approach to integrate social media content presentation and production with their more traditional newsroom workflow across 2 floors (29th & 30th Floors) of their headquarters building.
Provost Studio offered a design prototype that created new media “pods” within a flexible broadcast presentation landscape for each video production team. The newsroom is seen as a 360 degree shooting environment that acts as both broadcast studio and office workplace. There are multiple locations within the newsroom to work independently and collaborate as part of a team to create, edit, and produce video content.