Home Depot Flagship Lobby Experience

New York, NY

DATE

2011

CATEGORY

Retail

ABOUT THIS PROJECT

SCOPE

Interior Design
Brand Experience Design
Environmental Graphic Design

AREA

2,000sf

Project Team

Design Firm – Jack Morton Worldwide
Project Designer – Peter Provost (Project Completed while Sr. Design Director at Jack Morton Worldwide)

DESCRIPTION

A unique lobby experience was designed for the first Home Depot Flagship store in Manhattan at 59th Street and Lexington. The concept proposed constructing a partial apartment built and furnished exclusively with Home Depot materials and products which visitors pass through as they circulated around the three-story tall entry lobby.

The apartment serves as a multi-functional space for product demonstrations and display, corporate meetings and special events. For the first opening weeks, the platform was fully activated as a product demonstration “theater” where customers could see around the clock do-it-yourself projects focused on urban living spaces.