Home Depot Flagship Lobby Experience









Home Depot Flagship Lobby Experience
New York, NY
DATE
2011
CATEGORY
Retail
ABOUT THIS PROJECT
SCOPE
Interior Design
Brand Experience Design
Environmental Graphic Design
AREA
2,000sf
Project Team
Design Firm – Jack Morton Worldwide
Project Designer – Peter Provost (Project Completed while Sr. Design Director at Jack Morton Worldwide)
DESCRIPTION
A unique lobby experience was designed for the first Home Depot Flagship store in Manhattan at 59th Street and Lexington. The concept proposed constructing a partial apartment built and furnished exclusively with Home Depot materials and products which visitors pass through as they circulated around the three-story tall entry lobby.
The apartment serves as a multi-functional space for product demonstrations and display, corporate meetings and special events. For the first opening weeks, the platform was fully activated as a product demonstration “theater” where customers could see around the clock do-it-yourself projects focused on urban living spaces.