Home Depot Flagship Lobby Experience
New York, NY
ABOUT THIS PROJECT
Brand Experience Design
Environmental Graphic Design
Design Firm – Jack Morton Worldwide
Project Designer – Peter Provost (Project Completed while Sr. Design Director at Jack Morton Worldwide)
A unique lobby experience was designed for the first Home Depot Flagship store in Manhattan at 59th Street and Lexington. The concept proposed constructing a partial apartment built and furnished exclusively with Home Depot materials and products which visitors pass through as they circulated around the three-story tall entry lobby.
The apartment serves as a multi-functional space for product demonstrations and display, corporate meetings and special events. For the first opening weeks, the platform was fully activated as a product demonstration “theater” where customers could see around the clock do-it-yourself projects focused on urban living spaces.