Home Depot Flagship Lobby Experience

Home Depot Flagship Lobby Experience
Home Depot Flagship Lobby Experience
Home Depot Flagship Lobby Experience
Home Depot Flagship Lobby Experience
Home Depot Flagship Lobby Experience
Home Depot Flagship Lobby Experience
Home Depot Flagship Lobby Experience
Home Depot Flagship Lobby Experience
Home Depot Flagship Lobby Experience

Home Depot Flagship Lobby Experience

New York, NY

DATE

2011

CATEGORY

Retail

ABOUT THIS PROJECT

SCOPE

Interior Design
Brand Experience Design
Environmental Graphic Design

AREA

2,000sf

Project Team

Design Firm – Jack Morton Worldwide
Project Designer – Peter Provost (Project Completed while Sr. Design Director at Jack Morton Worldwide)

DESCRIPTION

A unique lobby experience was designed for the first Home Depot Flagship store in Manhattan at 59th Street and Lexington. The concept proposed constructing a partial apartment built and furnished exclusively with Home Depot materials and products which visitors pass through as they circulated around the three-story tall entry lobby.

The apartment serves as a multi-functional space for product demonstrations and display, corporate meetings and special events. For the first opening weeks, the platform was fully activated as a product demonstration “theater” where customers could see around the clock do-it-yourself projects focused on urban living spaces.