Home Depot Demonstration & Learning Clinic
New York, NY
ABOUT THIS PROJECT
Brand Experience Design
Environmental Graphic Design
Design Firm – Jack Morton Worldwide
Project Designer – Peter Provost (Project Completed while Sr. Design Director at Jack Morton Worldwide)
As part of the new store customer experience in Manhattan at 23th Street, a customer demonstration clinic area was designed as an integral part of the do-it-yourself customer experience and promise of The Home Depot brand.
The clinic features live-audience demonstrations of home projects which are captured on camera and broadcast via closed-circuit television within the store. Main components of the clinic include a tracking panel wall display system, demonstration table, toolbox area, and tracking plasma display monitors, cameras and LED ticker.