Home Depot Demonstration & Learning Clinic

New York, NY

DATE

2011

CATEGORY

Retail

ABOUT THIS PROJECT

SCOPE

Interior Design
Scenic Design
Brand Experience Design
Environmental Graphic Design

AREA

400sf

Project Team

Design Firm – Jack Morton Worldwide
Project Designer – Peter Provost (Project Completed while Sr. Design Director at Jack Morton Worldwide)

DESCRIPTION

As part of the new store customer experience in Manhattan at 23th Street, a customer demonstration clinic area was designed as an integral part of the do-it-yourself customer experience and promise of The Home Depot brand.

The clinic features live-audience demonstrations of home projects which are captured on camera and broadcast via closed-circuit television within the store. Main components of the clinic include a tracking panel wall display system, demonstration table, toolbox area, and tracking plasma display monitors, cameras and LED ticker.