Casa Herradura Retail Experience

Tequila, Jalisco Mexico

DATE

2011

CATEGORY

Retail

ABOUT THIS PROJECT

SCOPE

Interior Design
Scenic Design
Brand Experience Design
Environmental Graphic Design

AREA

2,000sf

Project Team

Design Firm – Clickspring Design
Lead Project Designer – Steve Dvorak

Project Designer – Peter Provost (Project Completed while Sr. Design Director at Clickspring Design)

DESCRIPTION

Located on the main square in the town of Tequila Mexico, the project entailed a complete interior renovation of an existing space and created a new “glowing centerpiece” storefront to differentiate Herradura from their next door competitor, Jose Cuervo. A key design challenge was to create an environment which expressed the authenticity of Herradura’s rich local history and traditional tequila production techniques.

The project incorporates a Retail Area, Exhibit Gallery and Tasting Bar, where visitors get a first-hand sensory experience of tasting the different “expressions” of Herradura Tequila. Visitors are encouraged to continue to explore and learn at the nearby Casa Herradura distillery and plantation.