Chapel Hill Tire Retail Stores

Chapel Hill/Durham/Raleigh/Apex, NC

DATE

2018-2021

CATEGORY

Retail

ABOUT THIS PROJECT

SCOPE

Interior Design & Planning
Brand Experience Design
Environmental Graphic Design

AREA

Varies by location

Project Team

Interior Design and Environmental Branding – Provost Studio
Design Principal – Peter Provost
Designers – Stephanie Parrish, Lauren Kracht
Architect of Record – Jack Haggerty Architect

DESCRIPTION

branded “kit of parts” to deploy across multiple locations that include large scale environmental graphics, dimensional signage, and custom ceiling fixtures.

Each element welcomes the visitor and communicates Chapel Hill Tire’s commitment to their community and their customers. Multiple touchpoints were created within the space to create a dialog with the customer and share some of the brand stories and brand values of Chapel Hill Tire. These elements create an immediately recognizable brand and welcoming customer experience across all locations.

To date, Provost Studio has helped Chapel Hill Tire realized its rebranded roll-out vision across six store locations including: Fordham Boulevard, Crabtree Valley, Atlantic Avenue, Franklin Street, Carrboro, University Mall, Cole Park and Hope Valley.