Clients may accidentally forget about acoustics until something is not right. “It’s sight unseen, sound unheard, so they can get away from it, especially if the projects are driven by more aesthetic decisions,” Haas explained. However, considering acoustics in the early production stages can be a huge frustration reliever.
Recruiting sound assistance early allows examination of sound section and construction before recruiting onsite help. Haas often identifies layout mismatches that negatively impact sound, such as having an industrial kitchen or cafeteria next to studio. “Because the broadcast is such a controlled moment relative to the content, we don’t want things to be distracting,” said Hass. He continued, “When we do our job well, no one notices. Because in most cases, we’re not there to wreak havoc with aesthetics or functionality of the room. We’re there to actually compliment it and make it perform that much better.”
Provost agreed, adding that they exist to help clients think through gray areas. “You have to ask the question first to know what you need to do. We are here to help. We’re not here to try to convince somebody to do something they don’t need to do,” he said.
To learn more about SH Acoustics, visit Shacoustics.com or their social media pages. Provost’s and Haas’s email addresses are located on the website as well.