|Project:||WIRED Pop-Up Brand Experience|
|Location:||New York, NY|
|Type:||Retail + Hospitality|
|Status:||Concept Design Completed (Project Completed while a Sr. Design Director at Jack Morton Worldwide)|
A proposal for a temporary pop-up store for Wired Magazine. The concept for the store proposes a lounge and media library where consumers can engage and “play” with products featured in the magazine in an informal, soft-sell environment.
The space is wrapped with environmental graphics which organize the experience into three main zones, similar to the organization of the magazine: START (Media Library), PLAY (Lounge) and SHOP (Online Shopping).
Project Team: Peter Provost (Project Designer while at Jack Morton Worldwide)