Project: WIRED Pop-Up Brand Experience
Client: WIRED Magazine
Location: New York, NY
Type: Retail + Hospitality
Size: 2,500sf
Status: Concept Design Completed (Project Completed while a Sr. Design Director at Jack Morton Worldwide)

A proposal for a temporary pop-up store for Wired Magazine.  The concept for the store proposes a lounge and media library where consumers can engage and “play” with products featured in the magazine in an informal, soft-sell environment. 

The space is wrapped with environmental graphics which organize the experience into three main zones, similar to the organization of the magazine: START (Media Library), PLAY (Lounge) and SHOP (Online Shopping).

Project Team: Peter Provost (Project Designer while at Jack Morton Worldwide)