Project Focus

Branded Exhibit Environment Designed for annual retail conference e-Tail West 2016

Standing out is one the biggest challenges any conference attendee faces. How do you distinguish your brand from the sea of competing exhibitors and booths. How do you get the most from your investment in a branded tradeshow exhibit environment? 


These were the questions our client had asked when they approached us to design a branded lounge environment for a recent industry conference in Palm Springs, California.

It was critical that that the branded space provide an engaging environment, that clearly expressed the brands core messaging, and came in on a tight budget and schedule. 
With these goals to consider we decided to pursue a bold, expressive design that was at the same time simple, and economical.

The center feature of the final design was a forty foot long wall of purple cardboard boxes with applied graphics expressing core messaging and consumer data. While being an unconventional material choice, the use of cardboard boxes solved a range of design problems. Along with being economical and lightweight, the theme of the enclosed boxes aligned with the client's marketing initiative and intended to be an expression of their tagline, "It's what's inside that counts".

PROJECT TEAM
Provost Studio: Peter Provost - Design Principal
Stephanie Parrish - Art Director + Sr. Graphic Designer
Nicholas McRoberts - Jr. Project Designer + Coordinator
Blue Coast Contracting: Specialty Fabrication

Throwback Thursday: WVUA-TV 23

Check out a collection of photos from the WVUA-TV 23 studio; the broadcast studio we designed for the University of Alabama. Launched this past July, Peter has returned to check in and hear how the space is working for the client.

Throw Back Thursday: The Frontier - Collaborative Workplace

The Frontier

This week we take a look at a local project here in Raleigh-Durham. The Frontier serves as a 10,000 sf hub for the local business community of Research Triangle Park. Our studio provided interior design, brand identity and environmental graphic services for the collaborative workplace.

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Today

Since its launch in early 2015, The Frontier has played host to a range of weekly, biweekly, and one time events. From small meetings to large scale events the flexibility of the space has cemented its position as the hub of the RTP.

Throw Back Thursday: 360 Chicago

Today we look back at the recently completed 360 Chicago Visitor Experience. With its home in the iconic John Hancock building, the project pays homage to the vibrant history and culture of The Windy City. Through cross-disciplinary collaboration, we crafted a engaging, narrative driven experience and environmental design.

Branded environments/Experiential Design by Provost Studio

Project Team: Client: Montparnasse 56 USA; Exhibit/Specialty Fabrication: chicago Scenic Studios; Exhibit Concept Design: BRC Imagination Arts; Multi-Media Production Silver Oaks; Architect of Record: Gensler; General Contractor: Turner Construction

Going Live!