Insights

Top Things to Consider When Planning a Broadcast Studio

Planning a Broadcast Studio Infographic Guide

Planning a broadcast studio or set doesn't have to be a daunting experience. With the right advice you can achieve fantastic results and see your project run smoothly and successfully. Check out our infographic guide to the top things to consider when planning your broadcast studio

Planning-Broadcast-Studio-Design-Infographic-Guide

The Road ahead for Big Media Brands

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An interesting article in the Wall Street Journal has recently reported that the multinational mass media group Hearst have made investments into a string of websites focusing on video content and aimed mostly at the younger, under 34, consumer demographic. 

The move, the article says, is in line with a number of recent deals between traditional media owners and digital upstarts; each of whom are "seeking to attract younger audiences that have migrated online".

While this is indeed true, the elephant in the room is that many of these companies are playing catch up when it comes to the now fractured online video landscape. The truth is that younger audiences are not migrating online, they were born there.  This is a small but important distinction.  These audiences have diverse interests and consume in totally different ways from their peers of previous generations.  This young market likes things on-demand and expects cross-platform access.

The challenge for traditional publishers and broadcasters alike, will not only be in how they adapt their messaging to these emerging channels of communication but also in how they translate their brands visually to engage this younger audience.

"Hearst Takes Stake in Complex, Pushes Web Video"

For the full article please follow the link HERE

Why Branded Video Environments Will Become Critical for Publisher’s Online Brands

Originally published on Linkedin: goo.gl/7YhBH4 

Here is a great article I thought I’d share that talks about how publishers are embracing branded and multi-platform content as well as an integrated approach between print and video.

What this means for what we do is that branded video environments (BVEs) will become a critical element in communicating the branded content and engaging audiences visually.  

"The Content Issue: How Publishers Are Working with Brands to Revive the Magazine Industry - by Sparksheet"  http://goo.gl/FJnKzd

5 Key Planning Factors Infographic

 

Over the past several years our firm has seen a steady increase in both inquiries and built projects in the emerging area of corporate broadcast facility design and construction. Technology has made the cost of entry into the world of broadcast production accessible to companies large and small looking to develop original content and communicate both internally and externally using the web. 

In particular, our studio provides design services to businesses that are often building their first broadcast facility. Even though they may be a Fortune 500 company with a well-seasoned facilities department, for many, broadcast facility and studio design is uncharted territory. 

To that end, we have assembled our most commonly encountered considerations and key factors facing our clients when planning corporate broadcast projects. We hope the infographic above proves useful and helps organize your approach to this exciting and emerging project type. 

You can find additional planning resources on our site here >>> RESOURCES

 

 

 

Video Content and Environment: Two Cornerstones of Brand Expression

A recent article by Kelly Hoey caught our attention on inc.com. We've shared it here because of its insight into the rise of branded video content and the importance of integrating brand messaging.  Here are a few highlights from the article:

  • The number of mobile-connected devices exceeded the world's population in 2014 and by 2019 there will be nearly 1.5 mobile devices per capita

  • By 2019, more than half of all devices connected to the mobile network will be "smart" devices.

  • Mobile video viewing was responsible for 55% of total mobile data traffic in 2014 and 72% of the world's mobile data traffic will be video by 2019.

That said, it is important to note, that in addition to the video content itself, the scenic environment (i.e. the visual elements that the audience sees on-camera) can have significant impact on how the target audience perceives the brand. Working together, a branded scenic environment can help AMPLIFY the content and further DIFFERENTIATE the brand.  

"Content May Be King, But Branded Video Content Rules Marketing Tactics" Here is the link to the article:  http://goo.gl/pc5i8K