Standing out is one the biggest challenges any conference attendee faces. How do you distinguish your brand from the sea of competing exhibitors and booths. How do you get the most from your investment in a branded tradeshow exhibit environment?
These were the questions our client had asked when they approached us to design a branded lounge environment for a recent industry conference in Palm Springs, California.
It was critical that that the branded space provide an engaging environment, that clearly expressed the brands core messaging, and came in on a tight budget and schedule.
With these goals to consider we decided to pursue a bold, expressive design that was at the same time simple, and economical.
The center feature of the final design was a forty foot long wall of purple cardboard boxes with applied graphics expressing core messaging and consumer data. While being an unconventional material choice, the use of cardboard boxes solved a range of design problems. Along with being economical and lightweight, the theme of the enclosed boxes aligned with the client's marketing initiative and intended to be an expression of their tagline, "It's what's inside that counts".