Studio Design

Set Design Concept Studies (Part 1)


Our studio recently looked at how typical broadcast studios function and present their on-air brand to viewers at home.  We developed a series of concept studies that were rooted in a "What If" scenario of "re-inventing" how local and national news organizations could produce and present the news in a more engaging and dynamic way.  

In particular, we looked to develop solutions that: 

• Were relevant to viewers 

• Provided presentation formats that enhance storytelling and social engagement 

• Delivered content in a useful, purposeful and compelling manner 

• Encouraged talent to communicate, connect and interact with viewers at a new level

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Study 1: The Hub 



• The broadcast set is an extension of the station’s website 

• A technical command center 

• The space evokes the inner workings of a machine 

• Hands-on technology

• The process of news gathering is revealed 

• The viewer sees the flow of information in and out 

• A team of experts is at the center of the Hub 

• The Editorial Newsroom surrounds Central Hub

WVUA Studio Set Time Lapse

Watch four days of set construction in under a minute. 

A lot of hard work goes into planning, designing, and constructing an excellent broadcast studio set. While we'd love to share a time lapse of our design team laboring over sketches, renderings, drawings and multiple pots of coffee; we thought this quick video of the WVUA set build out would be more interesting. The new set launched earlier this year.

Dynamic Wall Study

Check out Provost Studio’s recent dynamic wall study:

The goal for this wall study was to create an innovative back-lit wall system to achieve a dynamic visual effect in a broadcast studio. One of our main design challenges was that broadcast production relies heavily on frontal views, so we explored an angled fin system that would filter both direct and indirect light to create an overall flowing effect. Another design consideration was modularity, which we addressed by creating a single, repeating profile for the fins. By shifting this same simple wavelike pattern, we were able to achieve a more complex undulating surface effect.