Shared Content

The Road ahead for Big Media Brands

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An interesting article in the Wall Street Journal has recently reported that the multinational mass media group Hearst have made investments into a string of websites focusing on video content and aimed mostly at the younger, under 34, consumer demographic. 

The move, the article says, is in line with a number of recent deals between traditional media owners and digital upstarts; each of whom are "seeking to attract younger audiences that have migrated online".

While this is indeed true, the elephant in the room is that many of these companies are playing catch up when it comes to the now fractured online video landscape. The truth is that younger audiences are not migrating online, they were born there.  This is a small but important distinction.  These audiences have diverse interests and consume in totally different ways from their peers of previous generations.  This young market likes things on-demand and expects cross-platform access.

The challenge for traditional publishers and broadcasters alike, will not only be in how they adapt their messaging to these emerging channels of communication but also in how they translate their brands visually to engage this younger audience.

"Hearst Takes Stake in Complex, Pushes Web Video"

For the full article please follow the link HERE

Friday Fun: Stephanie's Top 5 Blogs for Designers

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On Fridays we like to take things a little easier in the office. The end of the week is a great time to share posts about the people of Provost; the faces that make up the team.

This Friday our art director and senior graphic designer Stephanie Parrish shares with us her favorite five blogs for designers. Stephanie is a talented graphic designer with over 18 years experience.

Stephanie has worked with some of the world’s most well known brands translating their identity and messaging into immersive graphic environments. Her professional experience has included working for creative agencies such as McKinney, T3 and Rockett, Burkhead & Winslow.

Here at Provost Studio, Stephanie builds focused and poignant graphic narratives that translate brand and cultural identity into immersive visitor programs.   

Niice.co

"No Noise. Just the good stuff" Niic.co is a beautiful way to create and find inspiring design portfolios from industry professionals and amateur designers. Niice hand-pick the work they share, which means there are no ads and no junk. 

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Design is Fine

Before we had Adobe, before we had CAD, before we had the cloud or computers, we made things with our hands. Design is Fine is a self professed library of art & design history. Covering design from all time right up to the computer revolution, you'll find an interesting mix of post modernism, art deco, shaker, de stijl and many more beautiful works of art and design. 

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Colossal

"All things visual culture" Colossal is a flood of design, animation, art, photography, and architecture. The Webby nominated blog regularly updates with with work from right around the world. 

 

Designspiration

Slick, clean, simple; Designspiration keeps your focus on the work. With a rotating array of inspiring art and design, this will become your favorite place on the web. The site is easily searchable and features only work that has been hand selected by the Designspiration team; insuring only the highest quality content reaches your feed.

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Booooooom

High impact and out of left field, Booooooom (seven O's) has personality. Featuring work mainly of the weird, unusual, and experimental variety; the blog brings you interesting art and design often with some thoughts or opinions from the author. I strongly recommend their Instagram feed if that is you social network of choice.

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Why Branded Video Environments Will Become Critical for Publisher’s Online Brands

Originally published on Linkedin: goo.gl/7YhBH4 

Here is a great article I thought I’d share that talks about how publishers are embracing branded and multi-platform content as well as an integrated approach between print and video.

What this means for what we do is that branded video environments (BVEs) will become a critical element in communicating the branded content and engaging audiences visually.  

"The Content Issue: How Publishers Are Working with Brands to Revive the Magazine Industry - by Sparksheet"  http://goo.gl/FJnKzd

Video Content and Environment: Two Cornerstones of Brand Expression

A recent article by Kelly Hoey caught our attention on inc.com. We've shared it here because of its insight into the rise of branded video content and the importance of integrating brand messaging.  Here are a few highlights from the article:

  • The number of mobile-connected devices exceeded the world's population in 2014 and by 2019 there will be nearly 1.5 mobile devices per capita

  • By 2019, more than half of all devices connected to the mobile network will be "smart" devices.

  • Mobile video viewing was responsible for 55% of total mobile data traffic in 2014 and 72% of the world's mobile data traffic will be video by 2019.

That said, it is important to note, that in addition to the video content itself, the scenic environment (i.e. the visual elements that the audience sees on-camera) can have significant impact on how the target audience perceives the brand. Working together, a branded scenic environment can help AMPLIFY the content and further DIFFERENTIATE the brand.  

"Content May Be King, But Branded Video Content Rules Marketing Tactics" Here is the link to the article:  http://goo.gl/pc5i8K

A Day At Myriad Media

Blog Post by Myriad Media

Almuerzo Creativo – Provost Studio

"For our most recent Almuerzo Creativo, we shook things up a bit. As you may have noticed from previous posts, we typically watch and discuss a video that one of us has wanted to share with the group. Last week, however, we discussed something equally awesome, but different: Architectural design. Peter Provost, who we are lucky to have working alongside us in our new office, gave us an inside look at his design firm, Provost Studio, and some of his recent projects.

Peter is an internationally recognized architect and designer who has worked on projects ranging from museum installations to broadcast studios. He has a strong appreciation for experiential design and branded environments. Peter talked about how a successfully designed space has the ability to serve as so much more than its basic function. It has the ability to stir emotions, to inspire, to ignite, to refresh, to transform, and to make you feel something.

One area in particular that Peter discussed was his background in broadcast studio design. It was fascinating to hear all of the elements he considers when creating these spaces—everything from the personalities of the news anchors to the number of static and roaming cameras in the studio is meticulously evaluated.

Considering the way certain design features appear on camera is also critical. What might look good in person can look completely different on camera, so Peter has to evaluate his design plans from a lot of different angles (this sounds quite familiar to our line of work!). For example, Peter is currently working on a project for a studio that will have a wall of wooden panels with a “wavelike” appearance. Achieving the desired look took a lot of trial and error. The wall’s appearance when looking head on was completely different than when looking from an angle. Because of this, Peter will cut the panels at different lengths and stagger them in a unique pattern to make it work.

It was interesting to realize all of the overlap between our line of work and Peter’s. Even though architectural design and video production are separate fields, our process, goals, and project considerations are incredibly similar. Thoroughly understanding your audience, using your work to share the culture and values of your client, using light as a source of inspiration, and offering a valuable end experience are just a few of the commonalities we share."

 

Source: http://www.myriadmedia.net/?s=provost+studio