Video Content and Environment: Two Cornerstones of Brand Expression

A recent article by Kelly Hoey caught our attention on inc.com. We've shared it here because of its insight into the rise of branded video content and the importance of integrating brand messaging.  Here are a few highlights from the article:

  • The number of mobile-connected devices exceeded the world's population in 2014 and by 2019 there will be nearly 1.5 mobile devices per capita

  • By 2019, more than half of all devices connected to the mobile network will be "smart" devices.

  • Mobile video viewing was responsible for 55% of total mobile data traffic in 2014 and 72% of the world's mobile data traffic will be video by 2019.

That said, it is important to note, that in addition to the video content itself, the scenic environment (i.e. the visual elements that the audience sees on-camera) can have significant impact on how the target audience perceives the brand. Working together, a branded scenic environment can help AMPLIFY the content and further DIFFERENTIATE the brand.  

"Content May Be King, But Branded Video Content Rules Marketing Tactics" Here is the link to the article:  http://goo.gl/pc5i8K