Linda Farrow Pop-Up Brand Experience

Project: Linda Farrow Pop-Up Retail
Client: BOFFO Building Fashion Competition 2013
Location: New York, NY
Type: Retail + Hospitality
Size: 1,200sf
Status: Completed 2013

Linda Farrow continually pushes the experiential boundaries of eyewear design by creating transformative, individualized experiences for the wearer. The brand’s essence is about fun, surprise, and glamour, with each line of eyewear embodying a distinct personality and character. While the form and craft of the eyewear is paramount, what ultimately sets Linda Farrow apart is the brand’s ability to foster the innovative transformation of an individual. 

This transformation is twofold: an internal, private, personal transformation and an external, public, visible transformation. These dual transformations allow for a playful tension between what is hidden and what is revealed, what the individual feels and what is publicly expressed or projected. 

Our design translates the transformative, individualized nature of Linda Farrow eyewear into an interpretive series of transformational, sensory experiences that engages the visitor in an interactive way. To achieve this effect, several individualized “experience pods” occupy the shipping container space. Each of these themed pods contain one pair of Linda Farrow eyewear (housed in a light box display) and a corresponding sensory experience that targets the visual, tactile, and auditory senses.  

Project Team: Peter Provost (Principal/Project Designer), William Sendor