Casa Herradura Retail Experience
|Project:||Casa Herradura Retail Storefront Experience|
|Location:||Tequila, Jalisco Mexico|
|Type:||Retail + Hospitality|
|Status:||Completed 2011 (Project completed through Construction Phase while a Sr.Design Director at Clickspring Design|
Located on the main square in the town of Tequila Mexico, the project entailed a complete interior renovation of an existing space and created a new “glowing centerpiece” storefront to differentiate Herradura from their next door competitor, Jose Cuervo. A key design challenge was to create an environment which expressed the authenticity of Herradura’s rich local history and traditional tequila production techniques.
The project incorporates a Retail Area, Exhibit Gallery and Tasting Bar, where visitors get a first-hand sensory experience of tasting the different “expressions” of Herradura Tequila. Visitors are encouraged to continue to explore and learn at the nearby Casa Herradura distillery and plantation.
Project Team: Peter Provost (Project Designer while at CSD)