PRAB Lobby Renovation

Project: PRAB Lobby Renovation
Client: The Puerto Rican Action Board
Location: New Brunswick, NJ
Type: Office+Workplace
Size: 2,200sf
Status: Concept Design Phase Completed 2013

For the PRAB lobby renovation project, we worked initially with the client to identify and assess the challenges of the existing 2,200sf lobby.  As a result, we developed a design approach and spatial organization for the new lobby that addressed the client’s primary concerns regarding visitor orientation and traffic flow, while creating an overall “visitor experience” for PRAB clients within the space that goes beyond the typical check-in/waiting room typology.

The visitor experience is organized sequentially into 3 main zones:  Zone 1-Visitor Orientation (Multi-Media Interactive Story-Wall); Zone 2-Visitor Check-in/Information (Main reception desk, quick check-in kiosks and PRAB guest assistance “genius bar”); and Zone 3-The Learning Resource Lounge (Main Waiting/Seating Area, Kids Area, Coffee Bar and Computer Workstations). 

Additional aspects of in the redesign included: PRAB brand integration (incorporating PRAB brand elements within the space including brand colors and logo, core messaging, etc.), new furniture specification, existing reception desk redesign, interior lighting strategies, existing interior and exterior signage and way-finding system.

PRAB is a comprehensive Human Services Organization in Middlesex County, New Jersey. They provide a comprehensive range of essential services for children, youth, families and senior citizens. They deliver need-based assistance to low and moderate-income residents of Central New Jersey and serve as advocates for those seeking to live productive, self-sufficient lives.

Project Team: Peter Provost (Principal), William Sendor